Communication of corporate social responsibility Annotated Bibliography

Communication of corporate social responsibility - Annotated Bibliography Example Becker-Olsen, K., Taylor, C., Hill, R.P., and Yalcinkaya, G. (2011). A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: strategies for global brands. Journal of International Marketing, 19 (2), 30-44. The study highlighted the impact of corporate social responsibility communications on the perceptions of organizations along with their brands among consumers in two distinct cultures. It was primarily assumed that the global brand positioning theory is widely applicable, explaining that consumers’ perceptions can be improved if the brand is considered as global. On the whole, CSR communication can bring about positive outcomes for firms; multinational companies that highlight global CSR initiatives and efforts can bring about favorable perceptions among the public. Nonetheless, there is still a great need to consider the significance of certain needs based on local values and experiences. Bhattacharya, C., and Sen, S. (2004). Doing better at doing good: when, why, and how consumers respond to corporate social initiatives. California Management Review, 47 (1), 9-25. As the paper highlighted the impact of corporate social responsibility communication on the public, findings showed that consumers are more sensitive and demonstrate greater reactions towards negative CSR information compared to positive CSR information.... Through the use of content analysis methodology, it was found out that although Spanish companies associated CSR with great importance, usage of websites as a means of communication was not entirely effective. Information was limited regarding the concept of CSR as well the companies’ engagement with environmental and social initiatives, thus the need to further look into the type, quality, and quantity of CSR information that should be communicated through websites. Chaudri, V., and Wang, J. (2007). Communicating corporate social responsibility on the internet: a case study of the top 100 information technology companies in India. Management Communication Quarterly, 21 (2), 232-247. The paper looked into the communication of CSR carried out by the top 100 Information Technology (IT) organizations in India in relation to their use of websites. Specifically, the study examined the importance of communication, scope of information, and presentation style. Findings showed that th ere are only a small number of companies that integrate CSR information in their websites. Moreover, many of these companies do not utilize their websites with regards to the style and amount of CSR communication. Although CSR communication is not necessarily absent in IT companies in India, findings demonstrated there is inadequate CSR communication. David, P., Kline, S., and Dai, Y. (2005). Corporate social responsibility practices, corporate identity, and purchase intention: a dual-process model. The literature review of the study emphasized the importance of communication as a means of promoting the program as well as its performance to stakeholders. It was also asserted that initiatives for CSR communication can affect